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(MoneyNewsWire.Net, March 21, 2018 ) Poland has an oligopolistic market for banking services, with the two largest providers PKO Bank Polski and mBank controlling over a third of the current account market. PKO Bank Polski also dominates the market for savings and mortgages. Although online product application is gaining at the expense of branches, uptake is limited by the failure of banks to offer fully digital onboarding. Mobile banking has been eagerly embraced by younger consumers, although usage among this demographic still lags behind online banking.
Retail Banking Country Snapshot: Poland reviews the retail banking sector in Poland, with a particular focus on the current account, savings, mortgage, and personal loans markets. It includes both market-level data and insight from our Retail Banking Insight Survey.
This report gives an in-depth research about the overall state of Retail Banking Country Snapshot: Poland and projects an overview of its growth market. It also gives the crucial elements of the market and across major global regions in detail. Number on primary and secondary research has been carried out in order to collect required data for completing this particular report. Sever industry based analytical techniques has been narrowed down for a better understanding of this market.
The report also explains the key market drivers, trends, restraints and opportunities to give a precise data which is required and expected. It also analyzes how such aspects affect the market existence globally helping make a wider and better choice of market establishment. The Retail Banking Country Snapshot: Poland growth and developments are studied and a detailed overview is been given.
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Leading Key Players:
Bank Pekao
Finansowo
ING
Kokos
Lendico
mBank
Monetto
PKO Bank Polski
Smava
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Scope
– Reputation is consistently the single strongest driver of provider choice, particularly among pre-family consumers. This demographic lacks experience of financial services, and hence gravitates towards familiar, well-known brands.
– Borrowers have a strong preference for direct mortgage arrangement, with more than two thirds choosing this option. Among the remainder who opt for indirect arrangement, preferences are equally split between specialist mortgage brokers and more generalist IFAs.
– Branches are still by far the most widely used channel for loan application, accounting for six in 10 current loans. At present, the two leading providers, Bank Pekao and PKO Bank Polski, only allow applicants to register their initial loan enquiries online, with subsequent contact via callbacks from bank staff.
Reasons to buy
– Future proof your strategy with market sizing, forecasts, and analysis of key developments currently affecting the Polish retail banking sector.
– Target consumers with inside knowledge of their true behaviors and attitudes, with detailed analysis from our proprietary insight.
– Learn about the impact new entrants and distribution channels will have on the market.
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Key Market Insights
sambit kumar
8007533694
sambit.kumar@kminsights.com
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