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(MoneyNewsWire.Net, September 28, 2015 ) Portland, OR -- Apple’s current business model follows a cooperative approach, with almost all major card networks, issuers and acquirers supporting the launch of Apple Pay. EMV migration in the US plays a pivotal role in Apple Pay’s adoption. Merchants are in the process of upgrading their POS terminals to EMV, which in most cases will also comprise NFC hardware (NFC-capable terminals). These terminals only require a simple software upgrade to be activated (NFC-enabled terminals). POS vendors and acquirers are expected to offer bundled deals for merchants to simultaneously upgrade their terminals to EMV and NFC, resulting in an accelerated expansion of NFC acceptance.
However, Apple could face a challenge in terms of allocation of merchant service charges with other payment participants, especially as regulators across the world cap interchange fees. Timetric’s primary research has identified different points of view regarding the expansion of Apple Pay beyond the US. Some industry experts argue that low interchange fees outside the US, especially in Europe, will discourage Apple from entering these markets, while others stress that Apple is not expecting substantial profits from Apple Pay; the solution is mainly intended to decrease the commoditization of Apple’s products.
Scope
• This report covers the competitive landscape for Apple Pay.
• It provides a comparative analysis of hardware-based secure element vs cloud-based host card emulation technology.
• It discusses impact of Apple Pay on key card schemes, issuers, POS vendors, merchant acquirers, mobile network operators and smartphone manufacturers.
• It analyzes the impact of EMV migration in the US.
Summary
The report provides insights into Apple’s mobile payment solution, Apple Pay:
• It analyzes factors contributing to adoption of Apple Pay along with challenges.
• It analyzes Apple Pay’s impact on payment security.
• It explores whether merchants and consumers are ready to accept Apple Pay.
• It outlines its potential impact on key market participants and competitors.
• It explores whether Apple Pay is a game changer for mobile payments and NFC.
Reasons To Buy
• Gain understanding of innovation and the changing landscape in the global payments market. Is Apple Pay likely to become a mainstream payment solution in North America?
• Understand how will Apple Pay affect consumer payments in Europe and the rest of the world.
• Gain insights into competitive threats and opportunities from emerging, new and potentially significant operators in the global payments market.
• Gain an insight into the winners and losers in the new environment.
• Understand how Apple Pay will affect payment technology requirements, industry standards, security and the overall payments ecosystem.
Enquire About Report @ http://www.bigmarketresearch.com/report-enquiry/175793
Table Of Contents
1 Executive Summary
2 Demystifying Apple Pay
3 Impact on Payment Security
4 The Secure Element vs Host Card Emulation Conundrum
5 Competitive Landscape in the US and Beyond
6 Are Consumers and Merchants Ready to Accept Apple Pay?
7 Apple Pay – Impact on Key Market Participants
8 Is Apple Pay the Inflection Point for Mobile Payments?
9 Appendix
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James Jordan
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james@bigmarketresearch.com
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