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(MoneyNewsWire.Net, September 08, 2015 ) Portland, OR -- The report provides top-level market analysis, information and insights on Swedens Cards and Payments Industry, including:
• Current and forecast values for each category of Swedens cards and payments industry, including debit cards, credit cards and prepaid cards.
• Comprehensive analysis of the industrys market attractiveness and future growth areas.
• Analysis of various market drivers and regulations governing Swedens cards and payments industry.
• Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various banks and other institutions in the market.
• Comprehensive analysis of consumer attitude and buying preferences for cards.
• Competitive landscape of Swedens cards and payments industry.
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Scope
Sweden has an export-oriented economy, and according to the World Economic Forum (WEF), it ranks as the sixth-most-competitive economy in the world 2013?2014. Sweden is moving fast towards being an electronic and cashless economy. In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008?2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013?2017).
During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.
The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.
As banking customers become more sophisticated, banks are looking to differentiate their product offerings, and card customization is gaining attention.
Summary
• This report provides a comprehensive analysis of Swedens cards and payments industry.
• It provides the current value for Swedens cards and payments industry for 2012, and forecast figures for 2017.
• It details the different economic, infrastructural and business drivers affecting Swedens cards and payments industry.
• It outlines current regulatory framework in the industry.
• It details the marketing strategies used by various bankers and other institutions.
• It profiles the major banks in Swedens cards and payments industry.
Key highlights
• In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008?2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013?2017).
• During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.
• The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.
• Contactless and NFC payments are being rolled out extensively across Sweden. In 2012, Scandinavian Airlines launched SAS Smart Pass stickers to its EuroBonus Gold frequent fliers, enabling passengers to check in without traditional paper boarding passes.
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