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(MoneyNewsWire.Net, July 18, 2015 )
The frozen breakfast foods category reached $3.2 billion in 2015, although it struggled to grow sales over the last two years. The category continues to face competition from other breakfast foods viewed as healthier or more convenient, as well as foodservice options.
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Executive Summary
The issues
Frozen breakfast handhelds only segment to grow
Figure 1: Total us retail sales of frozen breakfast foods ($ millions), by segment, 2010-15
Strong competition from other breakfast foods
Figure 2: Personal consumption and purchase of select breakfast foods, April 2015
Consumers remain skeptical about nutrition
Figure 3: Attitudes toward frozen breakfast foods – Any agree, by race and Hispanic origin, April 2015
The opportunities
Emphasize similarities to foodservice options
Figure 4: Attitudes toward frozen breakfast foods – Any agree, by frozen breakfast foods consumption – Any consumption, April 2015
Promote occasions outside of breakfast
Figure 5: Frozen breakfast food behaviors, April 2015
Highlight product ingredients, nutrition
Figure 6: Important product attributes, April 2015
What it means
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Market Size and Forecast
Strong historic growth, but future gains expected to be modest
Figure 7: Total US sales and fan chart forecast of frozen breakfast foods, at current prices, 2010-2020
Figure 8: Total US sales and forecast of frozen breakfast foods, at current prices, 2010-20
Figure 9: Total US sales and forecast of frozen breakfast foods, at inflation-adjusted prices, 2010-2020
Market Breakdown
Frozen breakfast handhelds largest segment, only growth
Figure 10: Total US retail sales of frozen breakfast foods, by segment share, 2015
Figure 11: Total US retail sales of frozen breakfast foods ($ millions), by segment, 2010- 2015
Other retail channels gain market share
Figure 12: Total US retail sales of frozen breakfast foods ($ millions), by channel, at current prices, 2010-15
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