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(MoneyNewsWire.Net, October 06, 2018 ) Global Retail Bank Loyalty Program Market Size Status and Forecast 2025
Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs.
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Top Manufacturers: Aimia, IBM,Oracle Corporation, Comarch, Loyalty Lab, Sap, Alcatel Lucent,Fidelity Information Services, Tibco, Maritz
Market Segment by Regions, regional analysis covers
United States
EU
Japan
China
India
Southeast Asia
Market Segment by Type, covers
B2C Solutions
B2B Solutions
Corporate
Market Segment by Applications, can be divided into
BFSI
Consumer Goods and Retail
Healthcare
IT and Telecom
Travel and Hospitality
Manufacturing
Others
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Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Traditionally, banks and other card issuers have offered reward programs based on a customer income level and demographic profile. Banks are now segmenting customers based on their lifestyle choices and purchasing behavior. The use of analytical tools to better understand consumer spending patterns and offer personalized reward programs has increased in terms of adoption rates. The approach allows card issuers to launch customized rather than blanket programs to all customers. This approach also helps to target and isolate the most profitable customers and phase out the programs that do not offer significant value to a bank's overall business. Moreover, analytics are enabling banks to provide location-based, real-time discounts in collaboration with merchants. The successful implementation of analytic-based reward programs has become a key differentiating factor for banks.
Table of Content:
Global Retail Bank Loyalty Program Market Size, Status and Forecast 2025
1 Industry Overview of Retail Bank Loyalty Program
2 Global Retail Bank Loyalty Program Competition Analysis by Players
3 Company (Top Players) Profiles
3.1 Aimia
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Retail Bank Loyalty Program Revenue (Million USD) (2013-2018)
3.1.5 Recent Developments
3.2 IBM
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Retail Bank Loyalty Program Revenue (Million USD) (2013-2018)
3.2.5 Recent Developments
3.3 Oracle Corporation
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Retail Bank Loyalty Program Revenue (Million USD) (2013-2018)
3.3.5 Recent Developments
4 Global Retail Bank Loyalty Program Market Size by Type and Application (2013-2018)
5 United States Retail Bank Loyalty Program Development Status and Outlook
6 EU Retail Bank Loyalty Program Development Status and Outlook
7 Japan Retail Bank Loyalty Program Development Status and Outlook
8 China Retail Bank Loyalty Program Development Status and Outlook
9 India Retail Bank Loyalty Program Development Status and Outlook
10 Southeast Asia Retail Bank Loyalty Program Development Status and Outlook
11 Market Forecast by Regions, Type and Application (2018-2025)
12 Retail Bank Loyalty Program Market Dynamics
13 Market Effect Factors Analysis
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