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(MoneyNewsWire.Net, July 18, 2015 )
The craft beer movement continues to grow and although it still does not represent a threat to the major players in the sector, these brands have started acting by partnering with craft beer producers or launching products that directly compete with craft beers. On the other hand, beer drinkers do not see craft beer exactly as premium, leaving the difficult task of craft brewers convincing them their products are worth the higher price.
Branding is also a key factor, so building up a strong relationship with consumers should be a priority for any brewery.
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Executive Summary
The market
Figure 1: Retail sales of beer in brazil, by value, 2010-14
Figure 2: Forecast of Brazil retail sales of beer, by value, 2010-20
Market drivers
Companies, Brands, and Innovation
Figure 3: Company retail market share by value in the beer market, 2013-14
The consumer
Beer is still as popular as ever
Figure 4: Frequency of drinking beer either at home or out of home, April 2015
Consumption of beer is higher out-of-home
Figure 5: Occasions and places for drinking beer, April 2015
Premium beers are seen as expensive
Branding plays an important factor in the beer market
What we think
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Issues and Insights
Using older consumers to increase consumption of craft beer
The facts
The implications
Food pairing can help boost consumption during meal times
The facts
The implications
Figure 6: Baden Baden pairing suggestions on packaging, Brazil
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Market Size, Forecast, and Segment Performance
Key points
Worldwide beer market
Figure 14: Worldwide beer markets of selected countries, CAGR retail value and consumption per capita
Market performance
Figure 15: Retail sales of beer in Brazil, by value, 2010-14
Figure 16: Retail sales of beer in Brazil, by volume, 2010-14
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