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(MoneyNewsWire.Net, March 12, 2015 ) New South Wales, Australia -- In recent times, businesses have experienced a shift in consumer expectations, with the emphasis of business exchange now being placed on product, price and delivery time, disregarding the importance of customer service. As a result, customer loyalty now tends to lie with whoever is selling the cheapest product or service, leaving good customer service drastically undervalued. Quality customer service is so often absent through business exchanges that company branding is being redefined by sales prices and same-day service delivery.
With an absence of warm customer service, people are left feeling empty after shopping transactions. Small businesses are struggling to change the trend and offer customers or clients an experience, because they can't afford to employ somebody 'front of house' to maintain consistent quality customer service. But they can't afford not to either.
Founder of Executive Republic, Laura McLachlan, has over 20 years' experience working in small, medium and multinational businesses. Having been the partner of a self-employed tradesman for many years, Laura has learned just how difficult it can be to operate a successful and lucrative business. Laura understands the limited capabilities of outsourced offshore service providers and the gaps that they can cause in the customer value chain. Further to that, she knows how increasingly difficult it can be to find local and reliable services that really take the time to understand the needs of an individual business and are prepared to create innovative and sustainable solutions. www.executiverepublic.com.au
"When businesses identify the need for reliable customer service, many now look to virtual assistants as the answer because the costs involved are less than hiring an employee in Australia," Laura says.
"But companies are now finding they need to reconfigure their customer retention strategies, because while an offshore employee may seem attractive as the cheaper option, there are often barriers in comprehension and a definite lack of intimate business knowledge. This makes companies vulnerable to missed opportunities for growth and improvement, and leaves customers who deal with a virtual assistant feeling more and more disconnected from the company. And research tells us that it is critical for customers to feel connected to the people that they are spending money with."
Executive Republic gives businesses an alternative; a third option that combines the advantages of a 'front of house' administration assistant and creates a new meaning to virtual assistance. www.executiverepublic.com.au
"With current consumer trends as they are, I often get asked 'why is customer loyalty important?'. The simple answer is that if you provide an experience for people, it becomes an emotional decision for them to keep coming back again and again, and people are prepared to pay so much more when they feel connected to an organisation," Laura says. "Customers get shocked when they can see a company genuinely cares about them. But they shouldn't be shocked - it should be part of the business. Good customer service is satisfying and rewarding. If you're able to make someone feel happy, it leaves you with an emotional high." www.executiverepublic.com.au
Discover more information on customer retention strategies at www.executiverepublic.com.au.
About Executive Republic:
Executive Republic is an exclusive and professional service that provides local small businesses, corporate consultants and sole traders the option of an ACTUAL assistant as front of house staff. An actual assistant offers the flexibility and affordable rates of a virtual assistant, with the knowledge and professionalism of a full time employee.
Executive Republic has specifically tailored solutions where assistants become an actual extension of a business when required, so businesses pay for quality services only when they utilise them.
Their purpose is to help small businesses grow in a way that is viable, and offer professional tailor-made packages to businesses from as little as one hour a day.
Executive Republic
Laura McLachlan
+61 1300 755 517
laura@executiverepublic.com.au
Source: EmailWire.Com 
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